phygi
virtual try-on platform · 2023 · canceled
phygi was a virtual try-on platform we designed and developed to make augmented reality fitting rooms fun, shareable, and accessible. we built the brand from scratch: identity, product, and experience. the project was canceled due to lack of product market fit, but the work pushed our understanding of AR commerce and phygital retail forward. we ended up applying the virtual try-on technologies in other AR mirror projects.